Personalized & Customized Interior Design Solutions
Ioana Todorova Designs - Decorating Den Interiors is a full-service interior design studio, serving Arlington, Va., and the surrounding DMV areas, designing both residential and commercial spaces. We embrace the concept of one-stop interiors shopping: From the initial in-home consultation to the design plan, product selection, project management, and final installation, we handle everything.
There are so many choices and moving parts that need to come together perfectly, and the experience can be overwhelming. We help clients manage the information and product overload to find the best solutions for their needs. By finding the right pieces and putting together a whole that’s greater than the sum of its parts, we create interiors that you would feel are “just like you.” We’re lending our expertise to bring your personal visions and ideas to life in your home.
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The value of luxury associated with professional design has elements that differ in importance for each of us—as the luxury of now, simplicity, craftsmanship, style, comfort, performance, personalization, innovation or responsibility. No matter which of these elements matter most to you, we work collaboratively with our clients and with an extensive collection of quality home furnishing suppliers to find the perfect products that satisfy your design style and budget.
We call that our pursuit for “livable luxury,” where we are on a mission to help clients set the stage for a life well-lived, with ease of use and peace of mind. We are problem solvers working to make the aspirations of our clients come true. Helped along by a support team of trusted and talented tradespeople, our job is to make the process convenient and easy, and the whole experience enjoyable.
“Ioana helped me see the potential of our new house. She provided us with a variety of options for multiple rooms and areas of the house. Her ideas about the furniture, decorations and accessories were very stylish, thoughtful, but also practical. It was great to see how small details or accents can make such a great difference. I would highly recommend Ioana to anyone who’s looking for a reliable and creative designer.”—Irena T.
Meet the Owner
Owner and designer Ioana Tzatcheva was born and raised in Bulgaria and has lived in the U.S. since 1999. After a career in corporate communications, Ioana returned to her first passion: creating homes where owners feel safe, calm, rejuvenated and wowed as soon as they walk in the door.
Her communications experience at large corporations and nonprofits helped her hone her people skills, along with the ability to tell a story, to see the big picture by observing and listening, and to express her subjects’ thoughts and emotions. In many ways that’s what she does as a designer, too—she helps create a narrative for her clients’ homes that they can live with, embellish, and enjoy every day.
She discovered her love of design closer to home, while working on her own personal projects and helping friends make décor decisions. She was drawn to the creative process of building rooms that really allow life to happen. She made the jump from corporate communications to interior design when searching for something new and decided it was time for a self-reinvention.
Ioana earned a certificate from the New York Institute of Art and Design for completing its 270- hour curriculum in interior design, and after sourcing materials for a home expansion that won an award from the DC Metro Chapter of the National Association of the Remodeling Industry, she decided it was time for her own interior design business.
Along with her design savvy, Ioana brings engaging energy, analytical approach and incredible attention to detail that ensures every project is exceptional. By thoroughly getting to know her clients, she is able to capture their personality and bring their home’s distinct character to life. Her relationship-based approach, a love of architectural details and influential travels guide her as she works with clients of various backgrounds. Her goal is to create a uniquely livable experience that is inviting and memorably beautiful.
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